Selling has
entered a new epoch of non-conventional methods; the old script is simply
outdated. There is a new set of rules, approaches and tools. Today more sales
calls may not necessarily result in greater sales. More business can be ensured
with fewer calls. Pressuring the clients or applying closing techniques may not
necessarily bring in results.
You have to
reinvent yourself from a dreaded sales person to a trusted advisor and earn
respect. There is a whole new set of rules, approaches and tools. Honesty, deep
knowledge and common sense are more effective. There is no headache of
innumerable reminders or incessant follow ups.
You do not have to talk all the time. You do not have to be an unwanted
guest. You can have honest conversations and behave like a thorough professional.
Position
yourself as an expert and not as a salesman. Aim at a life time relationship
starting from the very beginning. Become a problem solver of the client in
everything and give impeccable after-sales service.
Let your
prospects know you through referrals and a well designed professional web site
giving every detail. Through proper questions get into his intimate zones. Know
the type of your customer-director (shows ego), socializer (expresses feelings)
, thinker (why do you ask questions?), relator (who asks to talk about youself)-
and handle each one accordingly.
But with
all these, the golden rules: have excitement and a good attitude, have a thorough product and business knowledge, focus on the top 20% interested customers, do follow up and
concentrate on after sales are all still applicable and essential. Be in your best body language, dress and groom
well. Be relaxed to sell more. Be
confident before your customer. If you get a no ask why, why not? After a no do not beat yourself. Fill your
mind with your successes and forget the failure. It is his problem not yours.
Keep your excitement and enthusiasm throughout. Improve your sales behavior
through learning, listening, experiencing.
Talk only good about your competitors, and take every complaint as a great
opportunity to build up the reputation of the company.
Identify
the pain if he does not buy and the pleasure if he does. Produce testimonials from people the customer
knows. Give full attention, never displease him, and follow up until you win.
Do not give promises you cannot (or do not intend to) keep up. Let your
behavior be professional all the time and never let it slip down to a personal
level. They want professional services from you all the time before or after
the sales. You should always fulfill promises made and do more.
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